¨CERA offers extra value to its customer base, ensuring complete loyalty.¨
- Atul Sanghvi, Executive Director, CERA SANITARYWARE LTD
Established in 1980 with a modest production capacity of 300,000 pieces of vitreous China ceramic sanitaryware, today, Cera Sanitaryware Ltd boasts a production of 3 million pieces and is the fastest growing home solutions provider in India. It has also ventured into faucet manufacturing with a state-of-the-art facility that can churn out 7,200 pieces per day. Further, it has added the wellness range, bath and shower products, kitchen sinks, mirrors and tiles to its portfolio. A pioneer in sanitaryware in India on many fronts, including using eco-friendly natural gas for production, CERA has launched many innovative and water-saving products, such as the twin-flush models and WCs designed to flush with just 4 litre.
¨CERA is comfortably positioned in the mid-segment and offers extra value to its customer base, ensuring complete loyalty,¨ says Atul Sanghvi, Executive Director, CERA Sanitaryware Ltd.
¨Continuous upgradation in designs and product value-adds help the company maintain its lead over its peers. Our base and fundamentals are strong and we have done everything not to deviate from them.¨
The company´s top line grew by around 24 per cent in 2014-15; in 2015-16, CERA is looking forward to higher growth.