Kushal Bajaj, Executive Director, Geeta Aluminium Co Pvt Ltd, joined hands in the family´s Aluminum business after completing his education from the University of Illinois, Urbana-Champaign, USA, with a Bachelor´s degree in Business Administration & International Monetary Economics. His strong conviction, positive energy, focus on consistent growth of the company and providing quality project to the client, has allowed the company to explore several nation-wide markets. With overseeing the corporate and strategic affairs of the company, he has introduced new initiatives where the company gives training to over 2,000 unorganised fabricators to upgrade their workmanship ever year. Bajaj brought the concept of aluminium window and door showrooms in India, where one can touch or feel the product before purchasing it. He has changed the perception of how Indian consumers think about aluminium windows and plans to open 15 such showrooms in India in 2015, with 10 already existing.