ECEL, a manufacturer of construction and material handling equipment, recently launched several new products in the Indian market.
Escorts Construction Equipment Ltd (ECEL), the construction equipment and material handling equipment manufacturing arm of Escorts Ltd, recently launched several new products in the Indian market. One of these included DIG MAX, a best-in-class 76HP, 8 tonne operating weight backhoe loader with an array of superior features especially designed for Indian conditions.
The company also introduced telescopic handlers, access platforms, wheel loaders and motor graders by tying up with leading manufacturers like M/S Manitou BF, SA Corporation of France and Xiamen Machinery Company Ltd (XGMA) of China. Truck cranes and all-terrain truck cranes were other products introduced by signing agreement with China's Hunan Zoomlion International Trade Co Ltd. With its ever evolving product portfolio, ECEL now, has the most diverse range of construction and material handling equipment in the country.
Increasing customer base
Speaking on the launch of these products, KK Vij, CEO & Executive Director, said, “The launch of DIG MAX is part of our strategy to expand our product portfolio to address larger share of the construction equipment market by offering complete solution to road construction industry. ECEL pioneered the construction and earth moving equipment industry in India and today, aims to be an end-to-end solution provider for its customers.”
Rajesh Sharma, Vice-President, Marketing, said, “With DIG MAX, the best has just got better! It offers the best in class backhoe loader for end-users. With it's never before features for backhoe loaders, DIG MAX combines productivity, fuel efficiency and ease of operation. It has been designed to keep the total cost of operation economical. This will increase our reach across the different market segments and increase our customer base.”
(Communication by the management of the company)