RENGARAJAN M writes on the value of employment engagement and its benefits.
A highly engaged workforce will be 50 per cent more productive. Disengaged employees can not only negatively influence a company´s success but affect the morale and productivity of coworkers.
Real estate has reached the stage of perfect market condition; the classification or differentiation between peers is negligible. One option to be different is to radiate a culture that stands apart and provides a distinguished experience to internal as well as the external customers. The culture has to begin internally, from the top and encompass the entire organisation; this automatically flows out to the external world. Hence, the value of employee engagement remains of immense importance.
Century´s employee engagement
At Century, transparency is the No. 1 factor contributing to employee happiness, with management transparency having a high correlation with employee happiness. We help individuals understand the value of their part in achieving organisational goals. We believe in developing the employee´s skills and knowledge, which not only helps individuals realise their value but leads to higher engagement, increased customer satisfaction, fewer errors and improved morale. At the beginning of the financial year, we start with a big-bang get together event: ´Annual Kick-Off Meet´. The event includes each and every employee of the organisation from the top to bottom level. The gala event talks about the vision, mission, expansion plans and new business launches for the year, rewarding and recognising the valuable employees of the year. This power-packed employee engagement activity ends with an entertainment programme. Apart from this, we also organise team-building activities in the form of trekking or a movie showcase. The motto of all these activities is simple and focused: ´Together We Can´.
How employee engagement is helping business
The end result of the engagement is to build trust among individuals and teams. If you look at the top performers in any organisation, they are the happy ones; in fact, productivity of happy employees exceeds more than two times than that of an average employee. As individuals have varied interests, the focus is on the launch of various activities to entice the entire organisation into participation and contribution. As an impact of all the activities organised, we are now seeing better interaction and coordination among teams, all of us chasing one common goal and putting in more efforts than required to achieve what is required as a company.
About the author:
Rengarajan M is Vice President-Corporate Planning of Century Real Estate.