This is what they call 'pan India'! Sobha Developers Ltd has a presence in 20 cities and 12 states of the country, and has completed 71 residential projects and 191 contractual projects, covering about 42.68 million sq ft. Indeed, under the stewardship of Chairman PNC Menon, it is now one of the largest, not to mention the only backward integrated, real-estate players in the country. Primarily focused on residential and contractual projects, the company's areas of operation include residential apartments, villas, row houses, super luxury and luxury apartments, plotted development, corporate offices, convention centres, software development blocks, multiplex theatres, hostel facilities, guest houses, food courts, restaurants, research centres and club houses. India loves coming home to Sobha.Our company is identified with...quality and transparency.Our vision statement is...to transform the way people perceive 'quality'.The corporate philosophy we work towards is...passion at work.The project that laid our foundation is...Oman Topaz.Landmark projects developed by us include... Infosys Global Education Centre 2, Infosys Corporate Block and Bayer Eco Commercial Building (contractual segment); and Sobha Sapphire, Sobha Malachite, Sobha Daffodil and Sobha City-Thrissur (residential segment).Our most creatively satisfying project is....Infosys Global Education Centre-2, Mysore.Our dream project is...Sobha Lifestyle Presidential Villas and Sobha Signature.Our 'green' commitment...is exemplified in Bayer Eco Commercial Building.A significant milestone for us...is the IPO in 2006, which was oversubscribed 127 times.Our most important asset...is people.In my years of experience I have learnt that....there are no shortcuts to quality and honesty always pays.My leadership has enabled the company to...be the most admired and the largest real-estate developer in Southern India.I owe the company's success to....hard work, uncompromising attitude and God's will.Fact sheet:Year of establishment: 1995 No. of employees: 2,300 Centres of operation: Bengaluru, with a presence in 20 cities and 12 states in IndiaTurnover: Rs 14,643 million in FY 2010-11PNC Menon's take on ethics in real estate today..."My life has always been characterised by ethical behaviour, whether it is my personal life or business life. Ethics means a continuous effort of evolving and sticking to one's own moral beliefs and conduct and striving to ensure that one lives up to standards that are reasonable and logical. I follow this principle implicitly in my life. We have to be ethical in whatever business we do, especially in the real-estate sector, because people put in their lifetime earnings while buying a home. As far as I am concerned, I am guided by my own principles of natural justice that include giving my best to the society in terms of quality products and services, total transparency in all my dealings and, above all, paying back to society a part of my wealth and earnings. In Sobha, we ensure that we do not overstate but deliver what we promise. There is total transparency in everything we do. Our 'Home Buyers' Guide is a classical example of a document that lucidly lays down all aspects of a home purchase by a prospective client - what to expect and what not to."