Its mission is succinct: to make a difference in the way people live. And Ambuja Realty has done just that. Under the stewardship of its Chairman Harshavardhan Neotia, the company, headquartered in Kolkata, is one of the most prominent and respected corporate houses in the realty sector. A pioneer of Public Private Partnership (PPP) in the realty sector, it created a joint venture company - Bengal Ambuja - to address the demand for housing and promote social housing across all sections of society. The company, whose prime focus is on residential, retail and commercial projects, now has its eye on tomorrow, with recent forays into hospitality, healthcare and education. The mission continues.Our company is identified with...creating social spaces that touch people's lives positively.Our mission statement is...making a difference to the way people live.The corporate philosophy we work towards: Let's believe in what we do and deliver value to our customers.The project that laid our foundation: Udayan, The Condoville, a large housing complex in Kolkata.Landmark projects developed by us include... Udayan, The Condoville; Swabhumi, The Heritage Plaza; City Centres (Salt Lake, New Town and Siliguri); Ganga Kutir, Resort & Spa; Upohar, The Condoville; Ecospace, Business Park.My most creatively satisfying project is....one that finds resonance with people - it may not necessarily be the largest.Our dream project is...not limited to one. We try to do justice to every project we take up.Our 'green' commitment...includes our LEED Gold-certified office in our Business Park, Ecospace; a committee called 'SHE' (safety, health and environment) comprising young green crusaders from various departments; and incorporations of green concepts in our malls and homes.A significant achievement for us...is every satisfied customer who trusts us and relies on our product and service.My most important asset...is that I enjoy what I do.In my years of experience I have learnt that....there is no substitute to hard work and team play.My leadership has enabled the company to...sometimes take the road less travelled!I owe the company's success to....the faith reposed in us by all our stakeholders.Fact sheet:Year of establishment: 2006 No. of employees: About 1,200 direct employees Centres of operation: Kolkata and other areas in West Bengal; Sikkim; Patna; Raipur (Chhattisgarh); Amritsar and Khanna in Punjab Turnover: About Rs 600 crore Order book: About Rs 2,000-2,500 croreHarshavardhan Neotia's take on ethics in real estate today..."Real estate has traditionally been a largely unorganised sector in our country. It is only of late that various norms and systems are coming into play and this is very welcome if our country has to reach its potential and claim its rightful place under the sun. Housing is a key need in our country at all levels and organised processes and systems will augur well for both, the developer and buyer. Having said this, real estate is one of the many sectors in a given economy and its ethical behaviour cannot be isolated from the rest of the economy. Just as corporate India is becoming more transparent and accountable, so too is the real-estate sector."