Husqvarna has launched outdoor power products and innovative solutions for forest, park and garden care in India.
Swedish brand Husqvarna has established an Indian entity based out of Chennai to cater to the needs of the sub-continent. Based on a careful understanding of the market, the brand comes in with a range of products from the global portfolio and is also evaluating the various solutions that can be offered to the Indian needs.
Husqvarna India presently has a strong network of about 60 dealers in the country and this is expected to grow beyond 100 dealers by the end of 2017.
'We have evaluated the market potential of India and believe in India being one of the fastest growing markets for us. Our products are especially engineered for tough market conditions like India, enabling users to handle sturdy jobs efficiently. We are coming in with handpicked products and are growing a network of dealers to make sure the right product reaches the right consumer at the right time. Learning from the challenges faced by global forest and landscaping industries, we believe we can offer the best to the Indian professional and corporate sectors with our efficient power equipment,' says Rajesh Raghavan, Managing Director, Husqvarna India.
India is one of the fastest growing markets and holds a tremendous growth potential. The estimated combined market size of the industry is Rs 3,000 crore. The company is expecting a market growth of around 10 per cent for premium hand held outdoor power tools over the next three to five years.
Pavel Hajman, Global President, Husqvarna Division, says, 'In India, we are committed to helping our customers increase their productivity and improving their standard of living. Our strategy going forward is to work towards increasing our market share and to expand our portfolio to include various new categories from our global portfolio. Husqvarna's team of experts have worked together in mapping out the potential from the robust and well proven machines in the launch range to the newest products using cutting-edge technologies such as battery and robotic machines. We are also looking into how Husqvarna's technical solutions can be utilised in India to support professional landscapers.'
Husqvarna manufactures high-end power products in specific areas like chainsaws, brush cutters, trimmers, blowers, misters, sprayers, ride-on mowers, walk-behind lawn mowers, and robotic mowers, among others. Many of these are available with either petrol engines or battery powered motors which allow to offer the right product for a wide range of applications and use situations.
Husqvarna will focus on ergonomics, safety and longevity of the product life. The company, being an expert player in outdoor power equipment, is also actively working with the relevant government ministries and subsidiaries in targeting various schemes and subsidies granted by the government to make their cutting-edge products available for agro-industry at an affordable price.
Husqvarna plans to encourage sustainable farming in the Indian agro industry utilising their innovative power tools with higher fuel-efficiency, which will help in reducing the cost of operations by adopting greener technology. One key aspect of Husqvarna's investment in a subsidiary business in India is to ensure the spare parts and technical support required to ensure Husqvarna products perform to the expectations of the end-users long after the initial purchase is made.
(Communication by the management of the company)