´Digitalisation can help achieve desired business results for the company.´
- Anuj Jain, Director-Decorative, Kansai Nerolac Paints
Established in 1920, Kansai Nerolac Paints (KNPL) is among India´s largest paint companies, with revenues of Rs 4,593.43 crore in 2015-16. Last year, demand showed a good trend in the decorative segment while the industrial business was still sluggish. On the cost front, while inflation has been benign, signs of firming up of crude were evident.
´The organisation undertook strategies such as influencer push, entry into niche technologies and reach expansion to fight the prevalent conditions,´ says Anuj Jain, Director-Decorative, Kansai Nerolac Paints. ´And it grew above the market and posted a healthy profit.´
Digitalisation can help achieve desired business results.
´For customers, the company has leveraged digitalisation to re-imagine its systems for order placement, feedback, and efficient complaint resolution,´ says Jain. Similar systems are developed for dealer partners. In a challenging business climate, the company´s systems and processes enabled Nerolac to balance its operations and top line by effectively capturing the market pulse. ´Ensuring a trained and motivated team, ready to face the market and business challenges, is key to being a successful organisation,´ he adds. KNPL is looking at future growth by strengthening its leadership in industrial coatings and gaining market share in architectural coatings.