Vinit Asher, Director, Zoomol SBU, Raj Petro Specialities Pvt Ltd, virtually built the Zoomol brand from scratch, by inducting a well-experienced top team and creating a unique business strategy. Raj Petro Specialities is a leading player in the petroleum specialities space, consisting of segments such as transformer oil, process oils, petroleum jelly and white oils, with three plants in India, located strategically at Chennai, Silvassa and Panoli. Zoomol SBU manufactures and markets top-end automotive lubricants, which have been approved by leading global equipment manufacturers. In his previous assignment, Asher was responsible for de-bottlenecking and streamlining plant operations. The techno-commercial know-how derived from this assignment greatly helped Asher in creating a unique SBU structure and building a brand which holds tremendous value to the customers. Asher believes in providing sustainable customer solutions with unique value propositions. His vision is to build Zoomol into one of India´s top brands by creating future ready products.