Affordable housing seems to be the new buzz in the real estate industry. Under the leadership of Anand Mahindra, Chairman, Mahindra Group, Mahindra Lifespace Developers Ltd (MLDL) has launched a new business vertical - ´Happinest.´ This new segment will offer quality housing at affordable prices to a wider cross-section of people. This project is aimed at families having a current, combined monthly income of Rs 20,000-40,000 per month. Under the guidance of Mahindra, the project addresses the large and under-served home ownership market in India by creating mass solutions at affordable prices. With this project, Mahindra welcomes the Group´s foray into the affordable housing space which is critical to India´s growing urbanisation. Happinest is surely spreading happiness among the middle class segment.