FG Wilson, a well-known player for over 50 years around the world, is now making a mark in India.
Generator sets powered by diesel engines are a very common sight around construction sites, providing temporary power. One brand, which is well known around the world and has been a player in the industry for over 50 years, is now making a mark in India.
India is a market where FG Wilson have been present since the mid 1990s, although that presence was quieter over the last few years. But no longer! In 2016, FG Wilson launched a new range from 10 to 200 kVA, sourced and fully supported in India, all of which is CPCB-II emissions-compliant.
Mithilesh Singh, Marketing Communications, FG Wilson
ASIA Pacific, says, 'India is a global powerhouse of innovation and technology and it is a market which we are very eager to serve. Right now in India, we are expanding our product range with all our generator sets made in India and also broadening our distribution reach across the country. Worldwide, we have worked very hard to build a business model with great quality products and world-leading aftermarket support and now we're bringing that to India.'
That business model is founded on three core principles: Well-designed and tested products, strong project management and lifetime support through an extensive dealer network - all wrapped up in a package, which is strong value for money.
Since 1990, FG Wilson has installed over 600,000 generators with a total installed capacity of almost 90 GW - more than the total installed mains electricity capacity of a country like the UK. Singh says, 'With that number of machines operating across the world, we take no risks with quality or performance. Assembling a generator isn't difficult: The real value comes in the testing and validation before a product launch. We don't accept engine performance data without validating it ourselves in the environmental conditions which our products will see. When someone buys one of our products, we can safely say that wherever it would be operating, it would have been tested for that environment.'
Support comes from a network of dealers who support customers with product selection through to installation and aftermarket support from a global parts warehouse stocking 11,500 parts and delivers up to three million parts a year.
(Communication by the management of the company)