Pidilite offers an incredible combination of consistency and novelty. While it has been steady on financial parameters, it has always been innovative in product offerings. Innovations in solutions go hand-in-hand with the popularity of its product offerings such as Fevicol, Fevikwik, Fevistik Dr Fixit and M-Seal. Even the idea of opening stores under the brand name Hobby Ideas is yielding robust returns. ¨Our growth mantras in the last year have focused on innovations in products, new product launches and intense connect with contractors,¨ says Sanjay Bahadur, Global CEO, Construction Chemicals Division, Pidilite Industries Ltd. ¨Besides these, we always follow continuous improvement in all our processes. Our connect with a larger number of contractors and builders showcasing the differentiating factors of our products and solutions helped us achieve this growth.¨ It is continuous innovation that came to Pidilite´s rescue in the previous fiscal. ¨We continuously innovate, do applied research and showcase the value of our products to contractors,¨ says Bahadur. ¨This has helped us continuously grow, including last year.¨ Excited about the upcoming growth in housing and construction, the company is stepping up skill upgrades on a large scale to increase product penetration.