Established in 1907 as Asia's first integrated private-sector steel company, Tata Steel Group is among the top global steel companies with an annual crude steel capacity of nearly 30 mtpa and operations in 26 countries with a commercial presence in over 50 countries.
Last year, when India turned a net exporter of steel, Tata Steel had decided not to focus on exports, as it believed the domestic market continues to offer opportunities. Besides, higher volumes, greater efficiencies and enhanced product mix supported by brownfield expansion at the Jamshedpur plant have helped the company deliver more value. ¨We not only gained in terms of market share, but increased our volumes, protected our margins and entered new segments,¨ says TV Narendran, Managing Director, Tata Steel India and South East Asia.
¨Customer-centricity is where we have probably done more work compared to others,¨ he adds. ¨Growth has come from both existing and new products. Also, we reached out to almost 6,000 SME customers, a traditionally under-served segment.¨ Going forward, Tata Steel would like to add 1 million tonne of capacity every year in India. ¨My top priority is to get the Kalinganagar project off the ground,¨ Narendran concludes. ¨Other priorities include customers and markets, regulatory issues and people.¨