Anil Kumar PillaiDirector and CEO, JSW Cement Ltd
Pillai has set a green vision for the company. He wants to build JSW Cement with eco-friendly products. As we know, JSW aims to become a Portland slag cement (PSC) manufacturing company soon under Pillai´s guidance, expansion and growth. He elaborates upon this vision and the company´s plans.
The green vision: Slag is obtained from the JSW Steel manufacturing facility to make PSC. As a result, we are achieving ´zero waste´ norm of the industry. About 7 per cent of the world´s Co2 emission is attributable to the Portland cement industry. By replacing OPC with slag, we are reducing Co2 emissions to half.
Investments to set up 10 grinding units to triple cement and clinker capacities to 20 mtpa by 2018: We are investing about Rs 800 crore per grinding facility. Seven of them are planned and so, cumulatively, we are looking at investments of Rs 5,000 crore in coming years.
Plans for PSC: Today, the all-India share for OPC is around 35 per cent, PPC about 55 per cent and PSC 9 per cent; out of this, in the markets we operate, we enjoy 90 per cent share in the PSC category. To educate large communities of influencers about PSC, we are conducting various seminars and conclaves and initiating promotion through TV commercials.
Leveraging government initiatives for the company: The government is focusing on infrastructure development like airports, ports and SEZ, and 72 smart cities are being planned.
National highways are concretising roads for which JSW Cement has already won the tender. In addition, with state initiatives for infrastructure development and the upcoming new capital for Andhra Pradesh, JSW is in the forefront to play an important role for the country's development.
Future plans: We have operations in eight states with 2,500 dealers and 5,000 retailers selling JSW PSC. With PSC cement becoming increasingly accepted, JSW is enhancing existing facilities and looking at newer markets in West Bengal and Odisha.