Frank R Nerenhausen, President, JLG Industries, Inc
There is no 'norm' at JLG. This is a company that continuously questions and challenges the way of doing things. There's only the aspiration to promote innovation. An Oshkosh Corporation company, JLG Industries, Inc, is one of the world's leading designer, manufacturer and marketer of access equipment. Frank R Nerenhausen, President, and Rick Alton, Vice President-Sales, Market Development & Customer Support- International, share their views on the Indian market and the company's offerings in conversation with SHRIYAL SETHUMADHAVAN.
What potential does the Indian market hold for JLG?
Nerenhausen: With increasing population, the country's infrastructure also needs to be developed. We foresee several opportunities for us and other construction equipment companies. The equipment we offer comes into play if your requirements are safety, productivity and ease of maintenance.
Can you introduce us to your product range for India?
Alton: We offer boom lifts of different models in India. For instance, the Toucan models are primarily industrial type boom lifts. One of their hallmark features is the straight vertical mast that is compatible with industrial applications. The next machine we have is an RS scissor lift, our new rental spec series designed to ensure that we penetrate the growing rental market. One of our unique models is the 1500SJ, which is the largest self-propelled boom lift in the world. Today, we have one of the first 150-ft boom lifts to be sold to the Southeast Asian and Indian region to date. Apart from this, we are introducing our new telehandler machines soon in India; at present the market is infantile for telehandlers. Moreover, one model we look forward to introducing is the 24 RS-a 24-m boom lift in a similar segment as the RS scissor lift.
How do you view the market for boom lifts in India?
Nerenhausen: The application is there but the market is very immature. With safety and speedy development becoming crucial, this equipment will certainly take off. However, we are pleased to be at a level where we are adding to human capital in terms of sales support. Investments will follow as the market develops, which may take two, five or 10 years. However, we are not here for a quick fix, but the long haul.
What are your initiatives in the areas of safety and R&D?
Nerenhausen: Operator training is available through whatever resources we have in India. Also, we have made massive investments in research, engineering and new product development. This is a part of our core business strategy - to be innovative based on the requirement of customers.
We ensure our products are the right models for the evolving market and build on our ability to spot the next-generation strategy for India.
Alton: We want to change and grow with the demand of customers. This is one of the core foundations of our growth in emerging markets. The RS models indicate this.
Have your offerings been customised for the Indian market?
Nerenhausen: We may not have one specific customised product, but we have the configuration that India requires. However, as the market evolves and as India-specific features arise, we will certainly take it into consideration.
How do you maintain your commitment to the environment?
Alton: We have a couple of electric hybrid models, which are engine units with on board generators and were the first in the world with a 60-ft, 100-per-cent electric machine.
From a green and environmental standpoint, we try to integrate different types of technologies into our products. For instance, some of our drive systems are electric instead of conventional systems.
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