Bonfiglioli is one of the top-most international players in transmission products, which has some long-term plans for the Indian market. Kennady V Kaippally, Country Manager, BU Mobile & Wind Solutions, Bonfiglioli Transmissions, and Stefano Baldi, Global Sales Director, BU Mobile and Wind Solutions, Bonfiglioli Riduttori SpA, share more...
Current industry scenario: We think the industry is slowly coming out of the recent challenges that it faced in terms of GST and demonetisation. With the GDP picking up again, we are going to see a positive impact of this in the long term. What we are sure about is a double-digit growth in the coming years but different segments of the construction equipment industry will have different growth figures. For example, excavators will probably have much higher rate of growth than backhoe loaders because it will be used more in specialised applications. Both these equipment need to be there as a lot of projects are coming up, but we expect specialised equipment to gain ground.
The areas of concern would be mining, which is still to pick up but when commodity prices are going up, we think that mining has to come up because demands are going up.
Bonfiglioli has a long-term vision for India.
We started investing in our new factory in 2016.
We are in the finishing stage of this new facility in Chennai, which will be operational by mid-2018.
The new facility will increase our capacity by 50 per cent.
New products and solutions: Existing products are an ongoing business in Bonfiglioli. Our in-house R&D facility works closely with customers, understanding their applications, changing needs and we keep on improving our portfolio to meet their requirements. When there is a new product coming up for customers based on their application, we design the product in India for them. In the new product lines, most of the new concepts and designs are coming from electric driven machines, which are more environment-friendly. The traction for this technology is seen in material handling equipment, because the power density recommendations are little conducive for electric drive in material handling equipment.
So eventually, with the knowledge gained in this industry, we will apply similar concept in other areas also, such as road construction equipment, concrete machinery and others.
We design India-specific and application-specific products because Indian applications are different from other parts of the world. We can give complete solutions for the spectrum of applications in India.
We have products within our portfolio, which can meet the needs of the Indian OEM customers. We can provide any of their development needs or future application needs.
Contributing to efficiency and productivity:
When you talk about productivity there are two aspects:
One is product performance and the second is product uptake. We bring in product performance by designing products,which suite the application requirement and brings in certain productivity. Secondly, we are the world leading technology players in the transmission industry globally. So that is the legacy what we are bringing here and offering products suited for Indian conditions. Thus, we are bringing in advantages to the customer in terms of improving their efficiency and reliability. Making sure that their machines are always running, comes from product reliability, which we provide by bringing in world-class products at best in class quality.