CASE celebrated 175 years of operations in 2017, with a presence in India for the past 28 years. In a closed media interaction, Abhijit Gupta, Brand Leader & Managing Director; Shalabh Chaturvedi, MarketCASE celebrated 175 years of operations in 2017, with a presence in India for the past 28 years. In a closed media interaction, Abhijit Gupta, Brand Leader & Managing Director; Shalabh Chaturvedi, Marketing Head; and Ajay Aneja, Head-Sales (India and Other Asia), CASE New Holland Construction Equipment (India); and Gabriele Lucano, Country Head-India, CNH Industrial (India), share more on the company and future opportunities in a press interaction at
The Indian market: India for us is an extremely important market. We strongly believe the development of infrastructure will be an important phase in the development of the country over the next 10 years. So, there is a great opportunity for companies like ours.
We really would like to be a part of it and have the country develop for the future. We have been proud and happy about how our heavy machine graders and dozers are being received in India over the past few years. We launched the grader about two to three years ago and heavily invested in the machine. At the expo, we have launched a new 20-tonne dozer machine and our customers are extremely happy with its performance. We have also launched a soil compactor 752EX, one of our flagship products. We are launching a new version of our soil compactor machine with a cab - it is one of the most advanced machines in terms of design with striking features and a lot of glass around it offering great visibility for drivers and comfort with air-conditioning.
Sector focus: We have majorly focused on the road sector with our compactors, both soil and tandem; this is critical equipment from the reliability point of view. The reason why we are able to sustain our market leadership in compactors is that the product has been time-tested for over a decade and we have continuously undertaken product improvement understanding production requirements. Aligned to this is the grader, which we launched two years ago; to our good fortune, the response has been fantastic.
Fuel-efficiency: This is a variable subject in terms of terrain, application, soil condition and operator skill. So, on a 76 HP, we have observed fuel efficiency as low as 3.7-4.25 litre an hour; if it is a loader application and the machine is operating in full throttle, it can go as high as 4.5-5.5 litre an hour. That is the kind of range available. It is difficult to pinpoint specific fuel efficiency. But 3.8 litre to 5.5 litre could be considered the highest depending on the application.
Bharatmala programme: The government has started awarding several road projects along the international inland territorial borders of India under the ambitious Bharatmala project. This, in addition to the work being executed by the Border Roads Organisation, will help build road infrastructure in these areas at a rapid pace. Several tenders are in the process of getting formalised and will be taken up by capable contractors. Where there is business, we participate, we will be eyeing these tenders closely, and at the right opportunity, we will be more than willing to contribute by supplying our world class equipment to the selected contractors or organisations for