Mahindra believes in bringing out products that are different from others. 'Speaking about technological innovations, the buzzword today is connectedness,' says Sachin Nijhawan, Vice President and Business Head, Construction Equipment, Mahindra & Mahindra. He shares more...
Technological innovations: Our prime focus is on the product image. Technological advancements will happen in two phases. First, we already have a DigiSense in our backhoe and our Roadmaster. All the products we launch will have that DigiSense. This telematics solution helps keep the machine connected to the customer and service sector using sms and mobile apps. They take care of maintenance and the basic parameters of the machine. The biggest technological change in the construction business in India will happen only in 2020. With BS IV norms coming in, most engines will become electronic. Once that happens, you can experiment on the equipment. So, being in the automobile segment, we already have these technologies and engines. The work has already started. As and when the engines are required, we will bring them into the market.
Demand driver: Everyone knows that roads and city infrastructure is on the rise today. There is also growth in metros and bridges. However, the real-estate sector is slightly down. So, infrastructure and related projects are bringing in a lot of money.
Focus at Excon: Our prime objective at Excon is to showcase to people that construction does not mean only construction machines. We offer all products utilised at a construction site including tippers and DG set. We want to showcase disruptive products as our RoadMaster G75 and other attachments that are unique and not available elsewhere. In the first one-and-a-half days, we can confidently say that we got good traction because of the uniqueness of the range showcased. In our current range, we have SX and VX standard models in backhoes, which are augment with the newly launched SX90 higher hp backhoe loader designed based on the needs to the contractor. Here, we have also displayed a host of attachments as well. We have now 30 different attachments, making the backhoe loaders a completely versatile equipment.
In addition, we have a front-end loader that is another offshoot of the backhoe assembly. Now, we have a specific machine, DrillX, which is a customised solution for piling, drilling and ramming applications.