BASF launches a new brand called 'Master Builders Solutions' for the construction industry.
As a part of its phased launch process, BASF introduces its new brand 'Master Builders Solutions' in India. This is an effort to strengthen the company's portfolio of varied specialty brands and construction industry majors, all under one umbrella. The portfolio of products and services marketed under the new brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure: concrete admixtures, cement additives, chemical solutions for mining and tunneling, concrete protection and repair products etc.
Speaking about the launch of the new brand in India, Prasad Chandran, Chairman, BASF Companies in India and Head South Asia said, "A powerful brand builds trust and confidence. The launch of Master Builders Solutions is in line with BASF's new 'we create chemistry' strategy. By bringing all the specialty brands together, we are building up our business spirit and investing for future profitable growth. It will facilitate better access to the market and strengthen the awareness of the construction industry on our existing range of products."
"Master Builders Solutions embodies our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction chemical challenges of our customers," said Dr Tilman Krauch, President of BASF's Construction Chemicals division. "The know-how and experience of a global team of BASF experts for the construction industry form the core of Master Builders Solutions. To respond to specific individual challenges of our customers, we combine the right components of our portfolio accordingly," Krauch added.
The launch was followed by market introduction of the new brand in Ahmedabad, Hyderabad, Chennai, Bengaluru, Kolkata and New Delhi, involving leading contractors, architects, developers and others. "The overwhelming response to the event encourages us to gather further momentum towards offering improved services to our customers. A strong brand like Master Builders Solutions, that stands for innovation and tradition, is a big asset for the company and will offer strong support to other growth initiatives planned to expand our footprint and increase the business in India," said Upen Patel, Business Director, Construction Chemicals, BASF India.
(Communication by the management of the company)