Harsh Lodha, Chairman, Birla Corp, has cracked the ´important transaction´ in the company´s history. The company has acquired Reliance Infrastructure´s cement business for Rs 4,800 crore. Having acquired 100 per cent equity shares of Reliance Cement Company from Reliance Infrastructure, it is now a wholly-owned subsidiary of Birla Corp. Driving the acquisition, strategiser Lodha is set to increase the total capacity of the company to about 15.5 mtpa from its current 10 mtpa. This will further boost the company´s pan-India expansion plans in Madhya Pradesh, Maharashtra, Rajasthan, Karnataka, Andhra Pradesh and Himachal Pradesh. The deal gives Birla access to three units of Reliance Cements´ - an integrated plant at Maihar in Madhya Pradesh, and grinding units at Kundanganj in Uttar Pradesh and Butiburi in Maharashtra. Lodha sees scope for further optimisation of the operation of Reliance Cement that would yield substantial benefit to his company. Reports indicate that the economies of scale and synergies would help the company invest in brand, channel, manufacturing, product and marketing innovations for creating greater value for all stakeholders. Indeed, with this acquisition, Lodha has added a lot of strategic value to the existing cement business of Birla Corp.