India's Top Builders: Prestige Estate Projects

The company

With over 140 developments and an annual turnover of Rs 1,000 crore, Prestige is one of India's leading names in real-estate development and is setting new standards across asset classes. The company is involved in all aspects of real-estate development including land identification and acquisition, development, design, project management, sales and marketing, interiors and the provision of property services in relation to real-estate developments. Environmental conservation is on top of the priority list at Prestige. The company earmarks a significant proportion of land area in every development for greening and landscaping. Besides, all developments incorporate eco-friendly mechanisms like rainwater harvesting, sewage treatment plants and solar heating. Prestige has partnered with the Bengaluru Public Works Department and Bruhat Bengaluru Mahanagara Palike to improve the condition of the city's roads. The company was also involved in the building of a 10 km stretch of road in Whitefield in Bengaluru and beautification of a section of Hosur road. And in association with the Rotary Club, Bengaluru, Prestige presents the annual Citizen Extraordinaire Award. Accolades include an architecture award for UB in the office, mixed-use, leisure and hospitality category; Asia Pacific Property Awards 2010 for Oakwood Premiere Prestige Bengaluru in the Best Hotel Construction & Design Category and Prestige Oasis in the Highly Commended-Best Development Marketing category; CNBC Awaaz Crisil Credai Real Estate Award 2009 for Cessna Business Park; a Realty Plus Excellence Award 2009; ISCA Images Shopping Centre Award 2010 to The Forum for Most Admired Shopping Centre of the year and Best ROI for Retailers and the Shristi G-Cube Good Green Governance Award 2009. Prestige also won six awards at the Asia Pacific Property Awards - CNBC 2008 for Best Marketing India, Best Redevelopment India, Best Marina Development India, Best Interior Design India, Best High-Rise Development India and Best Architecture (Multiple Units) India as well as Best Retail Project and Real Estate Professional of the Year Awards at the Real Estate Excellence Awards 2008 and Most Admired Shopping Centre of the Year: Retailers Choice at ISCA 2008.

The X Factor

"We have always stood for excellence and innovation. Apart from that, we have also built a great brand with reputation, credibility and integrity."- Irfan Razack, Chairman and Managing Director

The Driver
To do a successful job. Keep doing it and keep looking ahead.

The USP
We always want to do the best. Every time we do something, there is a different concept involved in the making.

On Ethics
We have the CREDAI code of conduct in the country. Only ethical practices will give you success. Word of mouth from the customer is very important. You have to be customer-focused and do everything properly, from the code, rules and regulations to title clearance. That is the foundation if you want to build a reputation rather than being a fly-by-night operator.

Quality and timely delivery
You should deliver whatever you promise on quality, and even perhaps go a step further. Timely delivery, though, is a very relative term. Owing to so many factors beyond one's control, any developer can slip a few months. However, there has to be sincerity with which the developer completes the job.

A matter of faith
It is only by performance and delivery.

Future watch
We are in exciting times. There are many real-estate products available; there are many more asset classes than we had earlier. It is a huge mix of diverse products. Earlier we were grappling with laws pertaining to urban land ceiling and so on; now these laws are gone and we are free to do the large projects you see in the rest of the world. Our country is still being built. There is a huge demand for housing and this is just the beginning.

Completed Projects (2008, 2009)
Prestige Abshot, Prestige Andree Residences, Prestige Wellington Park, Prestige Kensington Gardens, Oakwood Premier Prestige Serviced Residences, Oasis Spa, Prestige Ozone Whitefield, Forum Mall, The Collection at UB City, Forum Value Mall

Ongoing Projects
Prestige Silverdale, Prestige Neptune's Courtyard, Prestige Oasis, Prestige Golshire, Jacob's Land, Village de Nandi, UB City, Dhavanam Emporium, Prestige Alecto, Prestige Delta, Cessna Business Park, Prestige Nebula, Prestige Libra, Prestige Atrium

Landmark Projects
Prestige Acropolis, Prestige Meridian, Prestige Exotica, Prestige Towers, Prestige Centre Point, Prestige Cedars, Prestige Tech Park, Prestige St Johns Wood, Prestige Golfshire, Prestige White Meadows, Prestige Neptune's Courtyard.

The Vision
To continuously exceed the expectations of customers and employees and become a benchmark for quality in every field the Prestige Group ventures into.

Turnover
Rs 916.15 crore (2009)

People Power
2,315

Centres of Operations
Bengaluru