With a 50 per cent YoY growth rate, Al Fara´a Group is set to create new milestones in the construction sector.
When Al Fara´a Group started in India in 2011, it had one project, and today, the company is doing 26 projects, with a turnover close to Rs 650 crore and an order book of around Rs 2,000 crore. Also, the company has won the ´Best Contracting Firm of the Year´ award in the year 2013 from Tata Housing for its La Montana project, in terms of quality, safety and progress. Nitesh Gangaramani, Director, Al Fara´a Group in India, has been highly instrumental in setting up the operations of the group in India. Being brilliantly updated about the latest happenings in the construction industry, locally and globally, he shares more on the company´s success.
The company wants to start a new tradition, setting benchmarks in the Indian construction industry with the best of technology and with turnkey projects that bring a shine to the eyes. It aims to bring-in significant changes in construction by examining technological trends and how they affect the entire construction sector, especially focusing on four major areas: Construction-related design; construction equipment and methods; automation and expert systems; and construction management.
The company listens closely to what the market says and its clients say. As a result, it is proud of its ability to take on challenges. It is also trying to explore opportunities from market place and is focusing on maintaining overall relationship and client satisfaction.
For Al Fara´a Group, infrastructure development presents a great opportunity for growth, with the government´s initiative to build 100 smart cities. This commitment towards speeding up the velocity of urbanisation by investing in smart cities, ports, metros and airports, will provide immense growth to the construction industry. Also, with the launch of the ´Make in India´ campaign, the new government is focusing on making the country a hub for global infrastructure development. The company is certain that this initiative will go a long way in revitalising the economic environment of India. Moreover, the combined impact of technological advancements and industry trends puts a sharp focus on transforming the future of workplace efficiency, improving the profit margins of companies and enhancing the quality of lives of the end-users. To remain competitive in the industry, the company recognises and exploits the potential opportunities explored and also those which they encounter providentially.
On the growth spree
The company´s growth rate has been consistent, at 50 per cent YoY. Five per cent market share is what Al Fara´a will be able to achieve, if it continues developing the brand properly and maintaining the improvement in client satisfaction. Emphasis is laid more on safety at sites, which is the group´s most significant guideline; and Gangaramani, himself, personally visit sites on a regular basis.
Doing it differently
Having done it differently in India as compared to other competitors, the company has employed some senior foremen from the UAE, infused at the site level, who are made responsible for increasing the labour productivity and improving quality standards. It has a control mechanism system, where on a weekly-basis, the progress, cost parameters and productivity at site, are monitored. It is also planning to set up a training and skill development academy of international standards in line with the vision of Prime Minister Narendra Modi, along with the Maharashtra Government.
The company has made innovation a part of its DNA. This does not mean spending a million dollars on failed ideas. However, it means taking some calculated risks, knowing that some will fail. It requires building forward-looking ideas into every conversation and analysis. The company believes in walking the talk and delivering on the promise every day. Its projects are thoroughly research-based and the company takes up projects with prestigious and reputed clients, who share similar ethics and corporate culture, in order to forge a meaningful partnership.
The right example
Leadership is an honour and a privilege, and carries the responsibility to set the right example. The key is to never stop learning, to share ideas and always acknowledge mistakes. In business, as in every other arena, ethical behaviour is the company´s culture. Maintaining the highest standards of integrity involves being honest and doing the right things as per client´s expectations. Al Fara´a Group has built a culture, based on truth, knowledge, constructive debate, and a passion to win. Its commitment is to create a self-sustaining culture that strives for continual improvement, which will ensure the health of the company for decades to come.
(Communication by the management of the company)