Maini and Yale launched Maini Express - a next generation customer engagement initiative.
Maini Express is a mobile experience centre showcasing comprehensive material handling and warehousing solutions. A first-in-the-industry campaign, it will help customers choose the right material handling equipment and storage solutions for increased efficiency and productivity at warehouses and manufacturing facilities. Maini Express was unveiled on August 24, 2015, at the Hero MotoCorp Gurgaon plant by Vikram Kasbekar - Head-Operations & Supply Chain, Hero MotoCorp Ltd and Sandeep Maini - Chairman, Maini Group.
´This initiative will further strengthen the position of Yale and Maini in the growing Indian material handling industry and touch base key influencers and B2B accounts. We hope for increased engagement with the customers through the mobile experience centre and position Maini Materials Movement as a complete solution provider in the material handling space´ said SA Mohan, CEO, Maini Materials Movement at the launch event.
Touch and feel
Post the launch in Gurgaon, Maini Express is geared up for a pan-India campaign covering over 50 cities and 200 plus industrial hubs, to provide an exclusive ´touch and feel´ experience. The highlights of this initiative are the range of displayed products for demonstration.
Maini Express is an excellent platform for exploring right material handling and warehousing solutions.
(Communication by the management of the company)