Kansai Nerolac Paints Ltd (KNPL) is a subsidiary of Kansai Paints, the sixth largest paint company in the world. KNPL, the leader in industrial paints, is known for innovative and eco-friendly products in the decorative segment. Focus on technology and innovation has been a driving force in its achieving market leadership.
Despite the difficulties faced last year by the automotive sector, a major end-user category for the company, KNPL put up a good show on the financial front. According to Anuj Jain, Director, Sales & Marketing (Decorative), Kansai Nerolac Paints Ltd, the growth mantras behind the company´s topline and bottomline were setting up priorities, focusing on key markets and key products, and achieving efficiency in all parameters.
Digging deeper, the key growth factor behind KNPL´s success has been its focus on customer engagement, with initiatives like call centre, training labs and centre, SMS service, data analytics, partnerships and a slew of digital initiatives. These have added value and brought customers closer to the company. With regard to the roadmap for 2014-15, KNPL plans to grow in line with its vision of strengthening its leadership in industrial coatings and gaining market share in architectural coatings.