”Our key growth driver is innovation.” - Abhijit Roy, Managing Director and CEO, Berger Paints India Ltd.The second largest in decorative paints in India, Berger has a consistent track record of being the fastest growing company for the past two years. With a vibrant portfolio of paints and tailor-made customer services, the company continues to be inspired by the creation and innovation of Lewis Berger who had laid the foundation of Brand Berger in 1760 in the UK.
Berger is a game changer in the sector with proactive launch of new-generation paint products. ´The growth in the topline was owing to innovative products and expansion in the distribution network,´ shares Abhijit Roy, Managing Director and CEO, Berger Paints India Ltd. ´For the growth in the bottomline, emulsions, being our most profitable product, helped us improve.´
´Being very conservative on the outstanding front saved us this year,´ reveals Roy. ´We didn´t go in for big investment decisions or leverage our credit extension into the market. This helped us in the downturn.´ To capitalise on upcoming economic growth, the company is upping recruitment this year. Besides, Berger is providing training inputs internally and has expanded capacity of two new plants in Hindupur (Telengana) and Jejuri (Maharashtra) as well as at existing plants to cater to the rise in requirements.