”Our key growth factor has been customer engagement.”- Anuj Jain, Director, Sales & Marketing (Decorative), Kansai Nerolac Paints Ltd.Kansai Nerolac Paints Ltd (KNPL) is a subsidiary of Kansai Paints, the sixth largest paint company in the world. KNPL, the leader in industrial paints, is known for innovative and eco-friendly products in the decorative segment. Focus on technology and innovation has been a driving force in its achieving market leadership.
Despite the difficulties faced last year by the automotive sector, a major end-user category for the company, KNPL put up a good show on the financial front. According to Anuj Jain, Director, Sales & Marketing (Decorative), Kansai Nerolac Paints Ltd, the growth mantras behind the company's topline and bottomline were setting up priorities, focusing on key markets and key products, and achieving efficiency in all parameters.
Digging deeper, the key growth factor behind KNPL's success has been its focus on customer engagement, with initiatives like call centre, training labs and centre, SMS service, data analytics, partnerships and a slew of digital initiatives. These have added value and brought customers closer to the company. With regard to the roadmap for 2014-15, KNPL plans to grow in line with its vision of strengthening its leadership in industrial coatings and gaining market share in architectural coatings.