“We took a balanced approach between top line growth and credit extension.”
- Abhijit Roy, Managing Director & CEO, Berger Paints India Ltd.
The second largest paint company in India, Berger Paints India Ltd is also among the top 25 paint companies in the world and the top six in Asia. Founded in 1923, it has one of the largest paint distribution networks in India with over 18,000 channel members. It has four business verticals - decorative, protective, automotive and powder coatings - and is credited with the launch of new-generation products. In FY14-15, Berger focused heavily on network expansion, strengthened demand generation activities and introduced new products for niche requirements. The easing of petroleum prices, coupled with upgrade to its key brands from the lower tiers, spurred profitability.
´Innovation and services to consumers remain our core endeavour,´says Abhijit Roy, Managing Director & CEO, Berger Paints India Ltd. ´We launched new products and services to strengthen consumer connect. Also, we took a balanced approach between top line growth and credit extension to ensure we did not overextend ourselves.´ To reap the rewards of a renewed economy in 2015-16, Berger has increased production capacity with two new factories; expanded existing capacities through automation and line additions; opened new depots in emerging markets; and, most critically, ensured key positions are staffed by the right profile of employees and started training programmes for them.