Trump Organisation is a part of two major luxury real estate projects in Mumbai and Pune. The organisation tied up with the Lodha Group in Mumbai in 2013 and with Panchshil Group in Pune in 2014 for two luxury residential projects that are being marketed as signature Trump Towers. And, Donald Trump – which has not invested any money in the two projects – will now be getting an undisclosed sum as royalty based on the sales for licensed use of his firm’s brand name in the projects.
Lodha Trump Towers, a high-end 75-storey tower, is being built in the plush Worli area of south central Mumbai. The project will have three and four bedroom apartments priced from Rs 9 crore onwards. Panchshil’s Trump Towers in Pune has two blocks of 23 storeys each housing 46 single floor residences. One tower has been completed and the buyers have been given possession of their apartments.
As per reports, it has been known that the Lodha Group has tied up with the Trump Organisation as the Trump brand was synonymous with the highest level of luxury. Trump first entered India in 2011 when he signed an agreement with Rohan Lifescapes for his uber-luxury project in Hughes Road in south Mumbai. The deal fell through due to regulatory issues, but Trump continued playing his cards to win his name on India’s skyline.