Considering its philosophy of style, innovation and leadership, Cera Sanitaryware has an extensive product portfolio that includes high-end showers, steam cubicles and whirlpools, besides sanitaryware and faucets. The company has launched a few innovations, which have become benchmarks for the industry - like water-saving twin-flush coupled WCs, four-litre flush WCs, and one-piece WCs. The company´s state-of-the-art manufacturing plant is the first to use natural gas.
Cera expects to increase production of sanitaryware by nearly 35 per cent from 2.3 million pieces to 2.7 million pieces after its current expansion programmes. The company´s modern facility, which has the latest machinery like automatic CNC machines and automatic polishing is also equipped with superior technology that manufactures the avant-garde collection of eco-friendly single lever faucets, apart from the normal half-turn and quarter-turn faucets. In the tiles category, the range includes HD digital wall tiles with matching floor tiles, digital glazed vitrified tiles, and vitrified tiles with nano technology. Cera Sanitaryware´s standalone revenue in 2013-14 rose to Rs 663.69 crore from Rs 487.87 crore last year, while its net profit of Rs 51.91 crore was 12.33 per cent higher than last year´s profit of Rs 46.21 crore.