Escorts recently launched 13 new tractors in the 12 HP to 110 HP range under flagship brands Farmtrac, Powertrac, and Euroline series to cater to the world market. This heralds the foray of the company in the extreme horse power range of 12 HP to 110 HP to address global competition in overseas markets by designing, developing and making in India. The company also announced a new strategic approach of ´Global Transformation Vision 2020´ to strengthen its market share across the continents. It recently formed a separate International Business division to cater specifically to requirements of global customers.
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