Hicare has launched an innovative air purifier by Blueair Purifier - The Blue Pure 211. It can cater to room size from 540-1,080 sq ft with a capacity of cleaning an entire room two to five times an hour. Another excellent feature is its one button activation. With a 360o air intake, it boasts of the largest filter area. It has the energy consumption to that of a single light bulb and comes in a variety of colours to blend into homes, namely Diva Blue, Buff Yellow, Dark Shadow, Cristal Pink and Lunar Rock.