DURASHINE® was unanimously chosen by consumers as 'India’s Most Trusted Brand 2019'; through a research-based on a consumer survey conducted by IBC Info Media, in collaboration with MRG, across India.
DURASHINE® from Tata BlueScope Steel is a leading brand in the retail segment, offering colour coated steel sheet products and solutions pan India. DURASHINE® has showcased the highest standards of product development and customer service. The brand has completed more than 10 years of outstanding performance and continues to offer customer-centric and innovative solutions. DURASHINE® commands a leadership position in the segment with the widest network of channel partners.
On receiving the award, Rahul Saxena, Deputy General Manager-Sales, Tata BlueScope Steel, said, “It is indeed a proud moment for all of us. This award is a hallmark of trust shown in us, by our patrons. It further encourages us to outperform at all levels – be it new product offerings, channel development or catering to customer needs.”
This award platform recognises brands as 'Most Trusted' in its industry category based on the current year’s market standing. Its evaluation process is based on a nationwide quantitative, qualified consumer survey, expert analysis and attributes based on qualitative brand research.