A Bagful of Opportunities

LiuGong India, a world-class construction equipment manufacturer, envisions a positive future  for the excavators industry L iuGong India is a subsidiary of Guangxi LiuGong machinery Co Ltd, one of the top 20 largest construction machinery companies in the world. With over 50 years of manufacturing experience, LiuGong offers the booming Indian construction machinery market, not only machines that are easy to own and maintain, but also those that are built locally in its factory in Pithampur, Indore (Madhya Pradesh). The company's association with India dates back to 2002, and during the past nine years, LiuGong has demonstrated tremendous competitiveness, and its market performance has far exceeded the industry's average growth rate.Product linesLiugong offers wheel loaders (1.5 to 10 tonne), excavators (6 to 36 tonne), compactors, motor graders, cold planners and dozers, cranes, forklifts and multipurpose products like skid steer loaders, backhoe loaders. The company also manufactures cranes, forklifts and multipurpose compact products like skid steer loaders and backhoe loaders. These, along with its ever expanding product lines will be available in India shortly.Journey so far The journey, so far, has been phenomenal as far as the Indian infrastructure industry is concerned, as with the kind of developments taking place in India, opportunities are tremendous. The Government of India has envisaged investment plans in the Twelfth Five Year Plan from 2012 to 2017 to be the tune of nearly one trillion dollars.Ambitious plansThe overall market for construction equipment in India is around approximately 55,000 units annually. This mainly comprises backhoe loaders. But the market for the excavators is also increasing day by day. Over the last three years, it has progressed by approx around 30-40 per cent and in the next 5 years it is estimated to touch 26-27,000 excavators, which indicates a growth of around 114 per cent. The USP of Liugong excavators lies in their simplicity, durability and fuel efficient Cummins engine. Moreover, its crawler excavator has a unique bypass electrical system that allows continuous machine operation even in unlikely events like a main CPU maintenance issue. Its machines also have standard lubricated track chains. The bucket to links and arm joint utilise flange type bushings to prevent arm wear. Besides, the operator's cabin is one of the most spacious in comparison with its competitors. The crawler excavator  has power boost function and heavy lift for increasing lifting capacity.LiuGong Machinery Corp envisages being among the top 10 construction equipment makers in the world and a globally recognised brand by 2015. The company has nearly 15 per cent share in the global market in wheel loaders and a nearly 18 per cent share in domestic market.Expansion and growthIn India, LiuGong is among the top sellers of wheel loaders. The company has set up a rapidly-growing, worldwide network of 117 dealers across six continents in more than 80 countries. Its dealer network provides 883 outlets for LiuGong products around the world. Supporting the dealer network are eight regional subsidiaries with engineering, marketing and service support, coupled with eight- part depots located strategically throughout the world, which ensure rapid replacement of parts and servicing of equipment. LiuGong India has 18 dealerships across India. It is also the base region of dealerships in Sri Lanka, Nepal, Bhutan and Bangladesh.(Communication by the management of the company)