A better product, with improved features

Mahindra launches new HCV truck series, ´BLAZO´ with ´FUELSMART´ technology, mileage and service guarantee. Mahindra Truck and Bus Division (MTBD), a part of the US$ 16.9 billion Mahindra Group, recently announced the launch of its new heavy commercial truck series under the brand name ´BLAZO´. What is BLAZO? The ´BLAZO´ series includes haulage, tractor trailer and tipper and is equipped with the FUELSMART technology. The highlight of ´FUELSMART technology´ is the introduction of CRDE engine coupled with multi drive mode feature which is usually seen in passenger cars. Multimode feature will have three modes - turbo, heavy and light - which can be switched by the driver as the load and road conditions. Added benefits For the new BLAZO series, MTBD is guaranteeing that the BLAZO series will offer better fuel efficiency than the existing trucks of customers or else they can actually return their truck. MTBD is also guaranteeing uptime on its breakdown service, by getting the truck back on road in 48 hours, or the company will pay the customer Rs 1,000 per day! Customer value proposition Dr Pawan Goenka, Executive Director & President, Automotive & Farm Sector, Mahindra & Mahindra Ltd, says ´Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new BLAZO HCV range will further enhance our position in the market by significantly improving the customer value proposition´. Advantages of FUELSMART technology Rajan Wadhera, President & Chief Executive-Truck & Power Train, & Head-Mahindra Research Valley, Mahindra & Mahindra Ltd, adds, ´At the core of the mileage guarantee that we are offering for the BLAZO series of trucks is the FUELSMART technology of our mPOWER CRDE engine. In commercial vehicles, there is a challenge to provide a single solution of engine and vehicle power-train configuration to multiple applications and variants. The FUELSMART technology with its multi-mode switches will help drivers into choosing correct mode based on load and road conditions, thereby leading to efficiencies´. Mileage and service guarantee Nalin Mehta, CEO, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd, adds, ´Our Mileage guarantee is a clear vindication of our engineering excellence and our resolve to provide better value proposition to customers. The service guarantee is the outcome of our strong focus on after-sales network by leveraging group synergies and organic growth in the service touch points and spares retailer network. Continuous product innovation and customer centricity is at the core of MTBD which has made these guarantees possible. We have aggressive marketing plans to promote the new BLAZO series. Besides bringing in the new technology, we have even refreshed the looks of the new series and are introducing the new turquoise blue colour variant.´ (Communication by the management of the company)