Communication Feature

Paint It!

November 2013
Berger Paint´s quality products have attained instant recognition worldwide and continues to meet quality requirements in the domestic market.

Berger Paints India is one of the largest paint players in the country. The company offers its customers a variety of innovative painting solutions and has an unmatched range of products and services.

It continues to be inspired by the creation and innovation of Lewis Berger who laid the foundations of the brand ´Berger´ way back in the UK in the year 1760.With a modest beginning in India in 1923, Berger Paints India has become the second largest paint company in the country with a consistent track record of being the fastest growing company for the past two years. Berger believes in taking paints to the level of fine art, enriched by the imagination of Lewis Berger.

This FMCG major has one of the largest distribution networks consisting of 15,000 plus paint retailers with 85 stock points, seven production units and five distinctive business verticals namely decorative coatings, protective coatings, automotive coatings, industrial coatings and powder coatings.

It has business or technology transfer tie-ups with various renowned paint companies in the world such as Nippon Bee of Japan, Orica of Australia, Becker Acroa Spa of Italy etc.

New segments
Berger has also launched several new generation products in various categories. Its recent successful launches include Weathercoat Allguard (First silicon-based exterior emulsion in the country), Rangoli Easy Clean (First paint with cross linking polymer which keeps walls stain free) and Silk (Premium interior emulsion that gives rich, luxurious, scratch free and high sheen finish to the walls.)

Being an ISO 14001 company, its quality products have attained instant recognition, worldwide and continues to meet quality requirements that are demanded today even in the domestic market.

The number game
Currently, the consolidated business revenues are around Rs 3,600 crore. Headquartered in Kolkata, the company has an international presence in four countries. With an employee strength of over 2,500 and a countrywide distribution network of 15,000 plus dealers, Berger is seen as a game changer in the sector with a vibrant portfolio of paints and tailor-made customer services in every paint segment.

Committed to being a responsible corporate citizen, Berger has also proactively pursued strategies that bring multiple societal and environmental benefits to all stakeholders.

(Communication by the management of the company)