Cover Story

Top Builders | Mahindra Lifespace Developers

September 2013
Anita Arjundas, Managing Director & CEO, Mahindra Lifespace Developers

Mahindra Lifespace Developers, leader in the sustainable urban development space, has created residential and commercial developments and integrated cities across nine Indian cities: Mumbai, Pune, Nagpur, Gurgaon, Faridabad, Jaipur, Chennai, Hyderabad and Bengaluru. The company's pan-Indian footprint includes over 8.3 million sq ft of completed projects and over 11.3 million sq ft of ongoing and forthcoming projects. It has pioneered the concept of an integrated city with developments covering 4,600 acre, housing over 100 reputed global companies and providing employment opportunities for over 36,000 people. Mahindra Lifespaces, the first realty company in India to publish a Global Reporting Initiative (GRI) compliant Sustainability Report, has also pioneered green living concepts. Thus, eight of the company's projects have received IGBC's Platinum or Gold precertification. "We have embarked upon an ambitious journey to transform the way urban India works and lives and I am delighted to be at the helm of an organisation with a highly energetic, enthusiastic and talented team driving our triple bottom line growth approach in people, planet and profit," says Anita Arjundas, Managing Director and CEO, Mahindra Lifespace Developers.

InnoVision as the strategy for future growth

"Mahindra Lifespaces has been able to create self-sustaining environments through thoughtful master planning, designing as per the customer's needs and expectations, and building trust-based community relationships while ensuring financial prudence. We work with architects to develop what would be most relevant for specific site conditions and target customers. This has helped create a palette of products each with its distinctive identity but tied together through a focus on sustainable design. Our patented fly-ash bricks have helped reduce the carbon footprint and we have adopted the latest in construction technologies. We mandate that our projects adhere to the philosophy of green design wherein all our residential developments are pre-certified Platinum or Gold even before commencement of construction."

Future plans and vision

"Over the past two years, we have been able to set industry benchmarks through initiatives like triple bottom-line reporting and GRI disclosures and will work towards many more. In the residential business, we will look at new markets and segments and extend our footprint in existing markets.

We have recently forayed into the luxury segment with L'Artista in Sopanbaug, Pune, and we plan to enter into affordable housing. We also seek to expand our industrial and integrated cities footprint to create a network of communities that offer world-class infrastructure for economic activity."

CASE STUDY 1

Project: Royale, Pune
Type: Residential
Size: 9 acre
Completion: December 2011

InnoVision factors: Many steps have been initiated to ensure that the project has minimum impact on the environment during and post construction. Innovative features include rainwater harvesting for 100 per cent of the runoff volume from the roof; central shut-off valve; sub meter for irrigation; segregating turf and bedding areas into independent zones based on watering needs; drip irrigation for at least 50 per cent of landscape planting beds; pressure regulating devices to prevent water loss in irrigation; and planting drought-tolerant species. Other measures include a STP, level controllers in overhead water tanks, energy-efficient lifts, highly efficient water pumps and motors; and a solar water heater. Also, over 90 per cent of the construction material by value has been purchased within a radius of 500 km from the site.

CASE STUDY 2

Project: Splendour, Mumbai
Type: Residential
Size: 9 acre
Completion: Possession for Phase 1 started in September 2012

InnoVision factors: The endeavour has been to source material that meets sustainability demand while ensuring a limited impact on the environment. Increasing quantities of fly-ash are being used in the manufacturing of bricks and concrete. The harmful properties of fly-ash are neutralised and the end product - fly-ash bricks - is rendered benign. Also, as a responsible builder, Mahindra increased the consumption of fly-ash in various construction activities and structures like RCC, HVFAC roads, hardstands, car park floors and fly-ash bricks.

CASE STUDY 3

Project: Mahindra World City, Jaipur
Type: SEZ
Size: 3,000 acre
Completion: Ongoing

InnoVision factors: The challenge for most enduring companies catalysing urbanisation is to generate sizable surpluses, retain intellectual capital and demonstrate sensitive community concern. This is the philosophy with which The company was started and has initiated in great measure in this project. Around 693 sodium vapour and metal halide fixtures were installed for street lighting. The total connected load for street lighting is around 200 kW per day. Hence, all the sodium and mercury lamps have been replaced in the street lighting system with LED or induction lamps. This helped save about 65,166 kW per hour in 2012-2013, which is around 13.71 per cent lower than the base line year consumption.

CASE STUDY 4

Project: Mahindra World City, Chennai
Type: SEZ
Size: 1,600 acre
Completion: Ongoing

InnoVision factors: Regular power cuts imposed by the Tamil Nadu electricity board have led Mahindra World City to devise various options including the use of diesel generators to provide uninterrupted supply of power. The 75 kWp rooftop solar system addresses these concerns to a certain extent. It is expected to generate about 1,16,000 units (kWh) of clean electrical energy annually, which results in 8 per cent savings in electricity bills and diesel consumption. This will offset nearly 60 tonne of CO2 annually by decreasing diesel usage on site. Also, power is produced from the solar system in an environment-friendly manner without any air or noise pollution.