We are bringing new products to cater to newer opportunities

01 Dec 2017 Editorial Team

- Shalabh Chaturvedi, Head-Marketing, CASE India Located @ OD3 Exhibited at Excon since inception CASE will be showcasing its gamut of products at Excon 2017. The company is also planning a few launches, but the same are under wraps as of now. Shalabh Chaturvedi, Head-Marketing, CASE India, shares more... The benefit: The 2017 edition of Excon is anticipated to be even more special as it marks the revival of the Indian construction equipment industry and our preparations are on full swing. We are bringing new products to cater to the newer opportunities and customers who are becoming more demanding and deserving.The expo gives us an opportunity to showcase the same to the industry. Generating business: We expect significant growth and are positive in terms of increase in volume for the next year. Our company sells and supports the complete family of construction equipment products and with the market evolving, we offer our support by using our skills and expertise at their best. Understanding customer requirements: Excon gives us a platform to directly interact with our customers and take their feedback. This helps us in small tweaking and course correction. Like always, the same will be done at Excon 2017. CE demand drivers: After a continuous phase of market sluggishness and recession, the construction sector is certainly on the verge of a turnaround now. The sector received a boost with renewed focus on road building from the new government; as a result, the market grew by 16 per cent in 2015, and further by 39 per cent to peak in 2016. With the introduction of GST, which aims to bring one uniform tax across the country, eliminating several layers of tax collection, things were quite confusing in the beginning but gradually things took their place. Now, with the revision being made in the slabs, the construction equipment industry is again put in 18 per cent slab, which is a positive change for the industry. However, there is still a massive amount of work to be done in the country, and this will call for large volumes of equipment to complete it. We are ready with our range of construction equipment products. And, considering the set of conditions prevailing in the country and other foreseeable factors at this moment, we expect the market will follow an upward trend in the coming years as well.