Branding Guru

Nagendra Singh, Senior Manager-Marketing, JSW Steel Ltd, is a management graduate from Indian Institute of Management, Lucknow. He is responsible for brand and portfolio management and activation, and handles consumer engagements of JSW Steel, which includes conceptualisation of consumer promotions, creative development and localisation, analytics behind brand or pack performance and channel marketing. Singh has been responsible for the sales of value-added steel to various industry segments like auto, machinery, and pipe and tube in the western region. Furthermore, he has developed sales and marketing programmes for product portfolio, identified and delineated market conditions for future programmes to expand sales and profitability.