Growth driver

Atul Vaidya, Vice President-Sales and Marketing, ParexGroup India, holds a BE degree in Civil Engineering with over 21 years of experience in the building materials industry. He joined ParexGroup in February last year with an objective to enhance the company's customer base and revenue. Vaidya has played a crucial part in helping the company achieve a stable position in the market within the last one year. Under his guidance, loyal customers are on the rise, and the efforts invested in generating sales is being reduced and channeled towards deriving new solutions for end-users. Prior to joining ParexGroup India, Vaidya has worked with leading companies, which include Pidilite, Saint-Gobain, Grindwell Norton and JK Files. He believes that the construction industry is poised to be more organised in the coming days. With focus on green building technology, smart cities, and raising awareness among end-users, Vaidya is optimistic that the industry will see innovative technologies being used in the future.