Feature

Fastest Growing Construction Equipment Company | Action Construction Equipment

October 2012
An ace in the mobile cranes and tower cranes segment in India, Action Construction Equipment retains a 50 per cent market share in that sector. The company’s reach extends all over India and it continuously expands its overseas dealerships and acquires wholly owned overseas subsidiaries to further its growth potential.

In its 17-year operation in the construction equipment and material handling sector, Action Construction Equipment (ACE) has created a mark for itself and enjoys over 50 per cent market share in the mobile cranes and tower cranes segment in India.

Founded by a technocrat, the ISO-9001 certified company, based in New Delhi, has a pan-India presence through a network of 96 sales and service locations, supported by 13 area offices and five zonal offices at Delhi, Mumbai, Chennai, Kolkata and Visakhapatnam.

The company has expanded its operations overseas and now has dealerships in the UAE, Qatar, Iran, Bangladesh, Nepal and South Africa to provide support to equipment working in the Middle East, South East Asia and Africa. ACE has a wholly-owned overseas subsidiary in Cyprus (FRESTED), through which the company acquired 89.50 per cent equity stake in SC Forma SA, Romania. It also has a wholly-owned subsidiary, Action Developers.

The company recently set up two plants, one each in Faridabad and Uttaranchal for mobile cranes and has commenced a new plant in Palwal near Faridabad to produce 500 mobile cranes. It will commission another plant at Kashipur and plans to double its tractor capacity every year for the next three years.

Last year, the company launched a new model 15XW E, a 15-tonne crane with improved kinematics and load lifting capacity. The company’s standalone sales turnover rose to Rs 856.13 crore in 2011-12 from Rs 693.56 crore in the previous year.