Participation in bC India is a long term marketing investment we make

02 Dec 2014 CW Staff

What is the current market scenario of the construction equipment sector? Against this background, how does an event like bC India prove advantageous to the industry?
The current market scenario for the road construction equipment segment is encouraging and there is overall buoyancy in the market conditions. The commitment and action plan of the government to road-building will definitely increase the demand for construction equipment for the next five to seven years. Given this upbeat market sentiment, an event like bC India will definitely prove advantageous for the industry to showcase the latest technology equipment and for customers to evaluate the choices available.

What are your expectations from bC India 2014? How can one benefit from exhibiting at the event?
Our objective of participating in bC India is to showcase the strengths of Ammann Apollo û seeing is believing. As the market picks up, this will help us in strengthening our leadership position.

Speaking from your experience, is the number of sales generated through this event more or are there more enquires?
Participation in an exhibition like bC India is not just for generating sales. This is a long term marketing investment that we are making. Yes, sales are generated at the event and on an average, around 20-25 per cent of the enquiries generated during the event translate into business as well.

How do you see the path forward for the construction equipment sector? Through this event, what are the opportunities you foresee for your business?
The road construction sector is completely dependent on government policies and spending. Here, we see a lot of positive signs. So the future will be good for the industry. We expect a compounded annual growth of 7-8 per cent for the next five to six years.

- Asit Patel, Managing Director, Ammann Apollo India Pvt Ltd Ammann, a world leader in the road construction equipment segment, has been setting benchmarks in the industry from 1869 with a combination of innovations and solutions that are dependable and competitive. Apollo is among the country´s leading suppliers of road construction machinery for over 40 years with strategically located sales and service offices pan-India. Together, Ammann Apollo offers the best technology in the world with the widest band width of technological levels and products to choose from. This includes asphalt plants, paver finishers, compactors, wet mix plants, kerb laying equipment, and bitumen distributors at competitive prices backed by prompt after-market service. Asit Patel, Managing Director, Ammann Apollo India Pvt Ltd, shares his expectations from bC India 2014. What is the current market scenario of the construction equipment sector? Against this background, how does an event like bC India prove advantageous to the industry? The current market scenario for the road construction equipment segment is encouraging and there is overall buoyancy in the market conditions. The commitment and action plan of the government to road-building will definitely increase the demand for construction equipment for the next five to seven years. Given this upbeat market sentiment, an event like bC India will definitely prove advantageous for the industry to showcase the latest technology equipment and for customers to evaluate the choices available. What are your expectations from bC India 2014? How can one benefit from exhibiting at the event? Our objective of participating in bC India is to showcase the strengths of Ammann Apollo û seeing is believing. As the market picks up, this will help us in strengthening our leadership position. Speaking from your experience, is the number of sales generated through this event more or are there more enquires? Participation in an exhibition like bC India is not just for generating sales. This is a long term marketing investment that we are making. Yes, sales are generated at the event and on an average, around 20-25 per cent of the enquiries generated during the event translate into business as well. How do you see the path forward for the construction equipment sector? Through this event, what are the opportunities you foresee for your business? The road construction sector is completely dependent on government policies and spending. Here, we see a lot of positive signs. So the future will be good for the industry. We expect a compounded annual growth of 7-8 per cent for the next five to six years.