We will be enhancing our value proposition to the customers significantly in the future

01 Feb 2012 Editorial Team

- DK Narang, Managing Director, Case New Holland

Founded in 1998, Indore-based Case New Holland Construction Equipment India Pvt Ltd manufactures and markets construction and road building equipment. It offers backhoe loaders and vibratory compactors. The company was formerly known as L&T Case Equipment Pvt Ltd. As a result of its acquisition by CNH Global NV – of which it now operates as a subsidiary company – its name was changed. DK Narang, Managing Director, shares with CW, the company’s operations and future plans.

How has the year 2011 been for CASE India?
We have consolidated our top position in the vibratory compactors segment, and are positioned second in the loader backhoe segment. This is definitely a positive reaction to the CASE brand in India. Our presence in the market is established with clear focus on our product’s development, high quality standards, dealer and distribution development, and customer satisfaction.

What impact did the global economic downturn have on the company’s performance?
The impact is relatively low due to India’s expanding economy driven by a need for infrastructure development in roads, ports (both sea and air), urban infrastructure, irrigation network, housing and power, etc. The construction equipment market in the short term due to economic slowdown may go through a challenging phase, but we are confident about the overall outlook for the construction equipment market in the medium/long term. The country’s economic fundamentals and relevant demand for the development of infrastructure will strongly sustain the construction market’s growth; therefore we view the future very positively.

Have you launched any new products recently? What makes your products different from similar products in the market?
Product expansion is an on-going activity for us. We already have a strong product base and look to maintain its quality by innovation. We are ready to further develop our entire range on the basis of our worldwide experience and technology. We are studying our customer’s needs in order to provide the best solutions for their requirements that match international standards.

Are your marketing facilities located pan-India?
Our marketing offices are located at 18 key locations across the country. We also have a well spread network of 56 dealers across India to provide quality solutions and support to our customers.

What are your views on the current construction equipment market in India? Where is the industry headed in future?
The construction equipment market has been witnessing a robust growth over the past few years. With the strong fundamentals of the Indian market and impetus to infrastructure development, housing and power projects, we expect the construction equipment market to continue to grow at a stable pace as India is keen to maintain its GDP growth near 9 per cent in the Twelfth Five Year Plan.

How is your company geared for the future? How in your opinion, will 2012 unfold for you?
Case India is geared up to meet the future requirement of the Indian market. We will be enhancing our value proposition to the customers significantly in the future. As mentioned earlier, in the short term, the construction equipment market could be facing a few challenges due to economic slowdown, higher interest rates, etc. But medium to long term outlook continues to be positive and strong.