'Tata Housing will be among top 3 realty firms in 5 years'

Tata Housing expects to be among the top three real estate players in the next five years. The company has projects ranging from affordable to premium range. Tata Housing MD and CEO Brotin Banerjee said that the company is working with a few South East Asian governments to offer affordable housing in their countries. But currently, everything is in a planning or due diligence stage, he added.

Tata Housing recently forayed into senior living space through its Riva project in Bengaluru. He claimed Tata Housing was the first corporates to enter the senior living segment. This decision was taken after two years of research to understand the day-to-day issues faced by senior citizens like growing sense of insecurity, craving for companionship, increasing physical disability and need for quality healthcare.

The segment has tremendous potential and makes for a viable investment from consumers and developers alike. Currently the company has made an investment of around Rs 70 crore on Riva to make the Riva Residences a pan India brand and are looking to expand in markets including Mumbai, Ahmedabad, NCR and Chennai.

Both companies -- Tata Housing and its subsidiary Smart Value Homes (SVHL)-- will continue to expand their portfolios. In 2013-2014, we will be launching around 15-20 million square feet of projects and will continue to expand its presence across the 10 metros and emerging cities. Tata Housing has aggressive growth plans. In the premium and luxury segment, we aspire to be India’ most preferred brand and in the value & affordable segment, he said.

The company aspires to become India’s largest home provider. In the next five years, Brotin wants to see Tata Housing as one among the top three players in the Indian realty space.