Eyeing the Cream
Real Estate

Eyeing the Cream

Its new scheme has been launched solely with the customer's benefits in view, claims Puravankara. But, is it really so?

It's no news that builders have to resort to various gimmicks to sell their projects. Everyday we come across some or the other builder launching a new scheme to attract buyers. Latest to join this bandwagon is the Bengaluru-based Puravankara Projects Ltd, which has unveiled a new scheme for buyers of its properties. Under this scheme, the customer can own a Purva apartment only by paying the initial 20 per cent contribution without any further financial outflows up to possession. Puravankara will bear the interest cost on the 80 per cent of the value of the apartment till possession and EMIs to the bank will be paid by the customer only after possession of the apartment. The offer will be available at all of Puravankara's projects except for Windermere in Chennai and Blue Mont in Coimbatore.

"We have launched this new scheme to target our audience and invigorate sales through adopting 'next practices' in marketing and enhancing both the width and depth of customer reach and capitalising on the potential of the market and the sentiments," states Jackbastian Nazareth, CEO of the company.

Anand Gupta, Treasurer, Builder's Association of India, on the other hand opines, "The company must have tied up with a bank. The bank will finance the project. Now, when other builders are charging the customers 100 per cent payment, one builder charges only 20 per cent as initial payment; naturally, all customers will flock to it. The sales will become very easy and quick. On its part, the company will get 20 per cent payment right now and the remaining 80 per cent from the bank. And, the customer will continue to pay the remaining 80 per cent to the bank through regular EMIs." We rest our case!

To share your views on the above articles, write in at feedback@ASAPPmedia.com

Its new scheme has been launched solely with the customer's benefits in view, claims Puravankara. But, is it really so?It's no news that builders have to resort to various gimmicks to sell their projects. Everyday we come across some or the other builder launching a new scheme to attract buyers. Latest to join this bandwagon is the Bengaluru-based Puravankara Projects Ltd, which has unveiled a new scheme for buyers of its properties. Under this scheme, the customer can own a Purva apartment only by paying the initial 20 per cent contribution without any further financial outflows up to possession. Puravankara will bear the interest cost on the 80 per cent of the value of the apartment till possession and EMIs to the bank will be paid by the customer only after possession of the apartment. The offer will be available at all of Puravankara's projects except for Windermere in Chennai and Blue Mont in Coimbatore.We have launched this new scheme to target our audience and invigorate sales through adopting 'next practices' in marketing and enhancing both the width and depth of customer reach and capitalising on the potential of the market and the sentiments, states Jackbastian Nazareth, CEO of the company.Anand Gupta, Treasurer, Builder's Association of India, on the other hand opines, The company must have tied up with a bank. The bank will finance the project. Now, when other builders are charging the customers 100 per cent payment, one builder charges only 20 per cent as initial payment; naturally, all customers will flock to it. The sales will become very easy and quick. On its part, the company will get 20 per cent payment right now and the remaining 80 per cent from the bank. And, the customer will continue to pay the remaining 80 per cent to the bank through regular EMIs. We rest our case!To share your views on the above articles, write in at feedback@ASAPPmedia.com

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