A Perfect Plywood

01 Nov 2010

InterWoodPlus : A new generation of eco-friendly plywood, tranforming the plywood industry with unrivalled quality, versatility and durability.

A name synonymous with unparalleled quality and enduring trust, Vidhata has been delivering quality and efficiency to people's lives since 1971. The company is involved in the production, distribution and retail of cement, steel, and other building and construction material along with AKC - its superlative chain of bath fittings and accessories' retail stores. Vidhata is currently revolutionising the plywood industry with its stellar InterWood Plus, within an impressively short span of time. It emerged as the major player in plywood products and its stake is consistently soaring especially with the roaring commencement of commercial production at its new plant. The recently established, 40,000 sq m state-of-the-art manufacturing facility is a testament of the brand's remarkable growth and its indigenously developed and imported avant-garde technology that not only engineers the path breaking triple-powered plywood, but also increases the company's annual production to 35 million sq ft.

A blend of quality and durability

InterWood Plus blends unrivalled quality, versatility and durability to give perfect plywood. It is engineered with the triple-power of Dual Temperature Pressing, Extra Compression System Technology and Surface Levelling Cipher. While Dual Temperature Pressing and revolutionary ECS technology lend strength into each layer of InterWood Plus to ensure the densest and the strongest plywood, the Surface Levelling Cipher calibrates the plywood to ensure completely warp less and flawless plywood.

Extensive range

The exhaustive range of InterWood Plus premium plywood includes commercial plywood, block boards, boiling water resistant plywood, marine plywood, fire retardant plywood, flexible plywood, shuttering plywood, flush doors and various engineered variants. The company also boasts a stellar brand of decorative veneers -InterDeco. InterDeco veneers are prepared from a tasteful selection of the finest breeds of wood, each discerningly handpicked and intricately refined to articulate the true essence and splendor of nature. With an exquisite collection of the world's finest exotic species and countless composite veneers, InterDeco veneers give everyone the freedom to express their creativity in the exact form they desire. The superb range of InterDeco veneers is defect-free, versatile and unparalleled in consistency of grain and colour and, of course, beauty.

Eco-friendly initiatives

What makes InterWood Plus a true pioneer is its continued bold commitment to the cause of environmental vitality and sustainability, despite an uncertain economic landscape. These commitments improve livelihoods and conserve biodiversity on the ground. InterWood Plus uses only sustainable agro-based wood for its products. This is a conscious effort to minimise the pressure on nature's depleting resources with responsible procurement of sustainable wood, incentivising the regional growers in the process.

Expanding horizons

As a brand, InterWood Plus is consistently looking to expand its horizons to provide its customers and associates with a wider spectrum of plywood products and create brand extensions into a gamut of associated products too. On the service and branding front, InterWood Plush as created a robust network and brand equity, which is being capitalised by its enterprising team of dealers, associates, channel partners for continual growth. For InterWood Plus, being an emerging leader in plywood industry means developing and implementing global standards and avant-garde technology to constantly upgrade its manufacturing prowess and to uphold the trust and confidence of its ever-increasing number of consumers and associates. A major part of this growth story is InterWood Plus aggressive advertising and promotional support to its associates. With a resolute commitment to quality and an inspiring team, InterWood Plus is creating a story of success in the plywood industry unlike any other. InterWood Plus is the new generation of eco-friendly plywood and its aptly living up to its title - the Ply ka Boss, for its incredible strength, superior versatility and impeccable finish.

(Communication by the management of the company)

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