How good is wood?
What do we expect from a door? That it will be strong, good looking and durable.
People usually go for a wooden door because it has beauty and offers security to a certain degree. But it does require periodic maintenance, is often at the mercy of termites and tends to warp or expand during the rainy season.
For generations, wood is the material that has been used for doors and carpenters/contractors always recommend wood. There is little awareness of materials other than wood apart from MDF, HDPE or PVC which are mostly used for internal doors, doors of bathrooms and kitchens.
Consumers harbour doubts about how steel doors will look, how expensive they will be and if they will rust.
Steel makes an entry
Launched in 2016, Tata Pravesh is a pioneering brand from Tata Steel that aims to create a new category: wood finish steel doors and windows.
What makes Tata Pravesh the better choice?
Wooden doors and windows harm the environment by contributing to deforestation. There is no check for quality or price and the process of making is complicated. Wooden wall opening solutions involve eight steps and six points of contact - from selecting the wood to painting or polishing. With Tata Pravesh, only one expert and two steps of measurement and installation are involved.
Tata Pravesh has unmatched strength, is termite and fire-resistant, weatherproof and maintenance-free. While no wood is used in its manufacturing, it has the strength of steel and the elegance of wood. Made of steel, these products are 100 per cent recyclable, making Tata Pravesh India’s first brand of steel doors with GreenPro certification.
The service advantage
Tata Pravesh is synonymous with peace of mind thanks to the Tata name and the promise of free delivery and contactless installation (T&C apply) by a wide network of channel partners and a team of trained service providers following all safety and sanitisation protocols. Strict safety protocols are followed at every step of manufacturing, delivery and installation.
A stunning bouquet of products
The stunning Tata Pravesh range lives up to the campaign line ‘Akela Hi Kaafi Hai’, catering to the needs of both the residential and commercial segments.
Made in state-of-the-art manufacturing facilities, Tata Pravesh is available in a range of designs and finishes such as embossed wood finish, plain wood finish and plain steel finish. It is also available in a premium range of unique wood finish doors - Reflections Natura Series and French Doors - Lumiere. The windows range includes windows that swing and slide - sliding aluminium windows and steel casement windows.
A product of the future
Tata Steel has long been an innovative enterprise with solutions that promote sustainability. Tata Pravesh is a shining example. These doors and windows look like they are made of wood yet no trees are cut in their making. With products that keep your home secure while adding to your style, Tata Pravesh is made for tomorrow indeed.
