The company
A company dedicated to creating healthy living spaces, Mahindra Lifespace Developers Ltd (MLDL) builds residential and commercial complexes, integrated business cities, infrastructure and waste management projects. The real-estate development arm of the $6 billion Mahindra Group, MLDL has to date developed over 5.8 million sq ft of land; while another 8 million sq ft is under construction. The company is a preferred partner for companies like BMW, Infosys, Deutsche Bank, Renault-Nissan and TVS, and creates developments that are likely to generate direct employment for 2.5 lakh professionals by 2018, thus benefiting 40,000 families residing in them. The company is also the first corporation to qualify for platinum rating for green residential buildings and the earliest corporate house with a formal presence in real estate. It has introduced India's first green residential buildings, adhering to IGBC (Indian Green Building Council) Green Home rating system, which offer more window space, daylight and ventilation, and save energy (up to 33 per cent) and water (up to 40 per cent). Accolades for the company include Best Developer 2009 - Future Green Development to Mahindra Splendour by Cityscape Awards Real Estate India; Accommodation Times Award 2009 for Best Integrated Township to Sylvan County; Economic Times Award 2008 for Best Employer Branding for The Woods - Pune; the AESA Gold Award for Best Project in Group Housing Category; First Prize from PCMC for tree plantation and horticulture; Accommodation Times Award 2007 to The Woods, Pune for Project of the Year; Golden Peacock National Quality Award 2007 to Mahindra Royale, Pune; and CNBC Awaaz CRISIL Real Estate Award 2007 for Most Transparent System.
The X Factor
"We pay keen attention to planning and detailing. Our focus is firmly on sustainability. We had the first LEED green certified building in India-the platinum-rated Mahindra Splendour in Mumbai."- Anita Arjundas, Managing Director & CEO
The USP
We offer healthy living spaces with good ventilation, well-planned infrastructure, and large open spaces with the principles of green building. When a person is buying a house, he is not just buying a home to live in; he is buying a lifestyle which is not just about luxury and status but a healthy environment. Another proposition is transparency - customers know that all the information is upfront when they deal with us.
On Ethics
We are a part of the Mahindra Group and are one of the most reputed companies in terms of corporate governance - in fact, we are on the Forbes list for corporate governance. All of us are bound by the same code of conduct and we take that very seriously. As a result of this, we are not in certain spaces of business and don't do certain things. But we stay true to the principles of the corporate governance of the company.
Quality and timely delivery
As an industry, we still have a lot to achieve in these fields. If you look at the Indian context, a lot of technology in construction is still set in conventional ways with multiple people working on a project, so it becomes difficult to standardise and control. To that extent, people are definitely trying to ensure that they deliver a quality product on time. The use of new and innovative technology in India needs to be ramped up for world-class, timely delivery.
Future watch
If you talk about 2030, 40 per cent will be in an urban environment. Jobs will increase and there will be more requirements for houses in the urban environment. Thus, the overall prospect for the industry is good in the long term. As the industry is prone to be cyclic in nature, there will be highs and lows but demand will increase.
Green Projects
• Mahindra Splendour, Bhandup (W), Mumbai
• Mahindra Chloris, Faridabad, NCR
• Mahindra Royale, Pimpri, Pune
• Aqualily, Mahindra World City, Chennai
Completed Projects (2008, 2009)
The Woods, Sylvan County, Mahindra Gardens, Mahindra Park, The Great Eastern Garden, The Great Eastern Link, Central Park, Le Mirage, Fairwinds, Belvedere Court, GE Plaza, GE Centre, GE Chambers, The Regency, Mahindra Towers, Canopy, GE Galleria
Ongoing Projects
Mahindra Eminente, Mahindra Royale, Mahindra Royale, Mahindra Splendour, Mahindra Chloris
Landmark Projects
Residential projects like Belvedere Court, Mahindra Gardens, GE Gardens, The Woods, Sylvan County, Mahindra Park, Centre Park, Le Mirage, Mahindra Heights; commercial projects like the HDFC Bank in Chennai, GE Plaza in Pune, Mahindra Towers and GE Centre in Delhi, GE Plaza in Bengaluru and Mahindra Lifespaces Corporate Centre in New Delhi; India's first operational integrated business city - Mahindra World City in Chennai - through a PPP; the Tirupur Water Supply and Sewage Project; and India's first (and as yet, only) operational large-format SEZ
The Vision
We ensure that our project captures the essence of the customer's needs and the same is reflected in the design elements. We will endeavour to provide amenities that ensure that our customers enjoy a healthy life.
Turnover
Rs 440 crore (as on March 31, 2010)
People Power
263 (on rolls); 51 (on contract)
Centres Of Operation
Pan-India
