We believe in the impact of design
01 Apr 2020
- Todd Jarvis, Global Marketing Director, Shaw Contract
The Indian flooring market is passing through an exciting
period due to the influx of new materials and technologies.
Project sizes, especially for commercial flooring, have increased dramatically in recent years.
Large ITES-enabled MNCs are following global facility standards for their workplaces. Such companies place high emphasis
on quality, acoustic features and adhere to sustainability principles, which “in turn drive the market
for premium quality and environment-friendly flooring materials,” believes Todd Jarvis, Global Marketing Director,
Shaw Contract. He shares more
on the market and the
company’s offerings.
Introduce us to the technologically-advanced flooring products that have been introduced by the firm.
AAt Shaw Contract, we fundamentally believe that
everyone should have access to sustainable products for their
floor spaces – healing places
where one can learn, rest and work. In that connection, Smarter Impact is our call to action to share insights and solutions that will help our customers to make a positive change, especially when it comes to making sustainable choices for people and the planet.
Our products provide foundation for spaces where thinkers
innovate, students learn, patients heal and travellers rest. Our view
of sustainability encompasses not only the environmental health of
our products and our operations, but also how our products impact human experiences. The products we make undergo rigorous
testing for impact (human and environmental) through our
Cradle to Cradle Certified™ Products Programme.
Consumers are constantly
looking for new and innovative materials to enhance the look of interior spaces. How can this demand be met through your product offerings?
Shaw Contract believes in
the impact of design. Our team
of designers based out of our
award-winning “Create Centre”
in Cartersville, Georgia, in
the US, bring unique specialties
and expertise together to
create innovative products that change the way spaces are
viewed and used. The floor is a
vital part of any space and
we strive to develop products
that re-imagine what the floor can be. From new designs to new materials, our studios explore myriad possibilities to meet customer requirements.
Which sectors have been earning maximum share to the company’s overall business?
In India, Shaw Contract primarily serves the commercial sector. Current involvement in residential segment is limited. Ninety per cent of the revenue comes from the commercial sector. Leading industry segments are workplace, hospitality and some portion, education
What are the challenges faced in the current market scenario?
How do you plan to overcome
the same?
The markets are always
dynamic; emerging markets,
even more. Shaw Contract has pleasantly observed a demand
for its products in cities like Ahmedabad, Jaipur, Chandigarh, Kochi, and Kolkata, among
others. We have appointed,
trained and equipped aligned dealers in these and adjacent
cities to cater to this growing demand. We have also fine-tuned our backend processes to proactively grow with the
market demands. The recently initiated India Stock Programme
is designed to hold ready inventory so that India-based customers
can explore our vast variety and
buy flooring products of their choice. Shaw Contract has taken methodical initiatives to crunch the time needed bring its latest global collections to the Indian market. In fact, we have launched the highest ever range of new collections to the Indian market.
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