SECTOR: CEMENT
HIL
Established in 1946, HIL is a flagship company of the
CK Birla Group. It is the world’s largest manufacturer
and seller of fibre cement roofing and offers
comprehensive building solutions. For the past 70
years, the company has achieved market leadership
by developing and marketing advanced, high-quality,
innovative, sustainable products for the building
materials industry. It has six major brands: Charminar,
Birla Aerocon, Charminar Fortune, Hysil, Birla HIL and
recently acquired German wooden flooring brand
Parador. Dhirup Roy Choudhary, Managing
Director, shares more...
One decision you consider the biggest contributor to the company’s growth in FY2018-19: The biggest event was the acquisition of vertically integrated premium wooden flooring brand, Parador. The company has two manufacturing plants – one each in Germany and Austria – and its products are sold in 86 countries across the globe. Parador is the No. 1 brand in Germany and has won many accolades year-onyear for its technology, innovation, design and quality.
Plans for FY2019-20: We have worked on the cultural and financial integration of Parador in the past year and the integration process was smooth and successfully completed. We have been working on improving operating efficiencies and Lean-Six Sigma initiatives have been undertaken both at HIL and Parador, which we believe, will result in substantial cost reduction going forward. Plans are in place to continue growing the polymer solutions business aggressively. The new non-asbestos, cement-based corrugated roofing sheet under the brand Charminar Fortune has shown good traction and work has been initiated to put up additional capacity in the coming year. Capacity expansion is also proposed in the building solutions business as the existing blocks and panels plants are at 95 per cent capacity utilisation.
