Pioneering the cement industry since over five decades, Ramco is now launching a new premium blended cement – Ramco SupercreteRamco Cements, established in 1962, has been the pioneers in technology as well as marketing initiatives in the cement industry. Above the raceEven in 1977, when the country was hesitating to usher in the dry kiln process, Ramco unhesitatingly brought in the biggest dry kiln at that time. Ramco were the pioneers in bringing in surface miner, vertical roller mill, latest clinker cooling technology, etc. Again, it was the first in the cement industry to introduce ESP for environment protection even in the 70s.Ramco was the first to establish RMC and dry mix plants in Tamil Nadu. In 1998, when 80 per cent of the country’s cement consumption was OPC cement because of its quick setting properties, Ramco launched Ramco Supergrade cement and Ramco Supersteel cement – both blended cements – and marketed it as a blended cement which was not only more durable but also eco-friendly.  In fact, Ramco Supergrade became a trendsetter and the entire country shifted emphasis from OPC to blended cements. Ramco Supergrade went on to bag the Green Pro Certification by CII as Green Cement and its Alathiyur factory received the Four Leaves Award from the Ministry of Environment and Science – the only cement factory ever to win such an award.Unmatched R&DRamco established a modern Research and Development Centre in Chennai – an independent research centre – not only to continuously monitor independently the quality of cement produced by its own plants but also to carry out tests for customers. The research centre is  continuously engaged in research and development of specialised cement for specific applications for specific market segments. It is also fully equipped to carry out most advanced studies on the durability of concrete. Ramco strongly believes that every market segment requires specialised cement for specific application. Although Ramco Superfast is an OPC53 grade cement, it’s specific application is in hollow block segment. And therefore, the product is further fine-tuned to meet the hollow block manufacturers requirement. Similarly, while Ramco Supergrade can be used for both concrete and plaster, Ramco has developed Ramco Superplaster specifically for plastering purposes. Ramco, today, is proud to offer almost 12 different brands of cement to the consumers apart from offering a variety of brands from the dry mix plant.Right product for right applicationToday’s consumers are far more knowledgeable and clearly aware of their requirements. They are looking for products whose performance meets their requirements. Therefore, Ramco’s policy of segmenting the market and focussing on ‘Right Product for Right Application’ will surely give rich dividends.Says PR Venketrama Raja, Chairman & Managing Director, Ramco Cements, “Ramco is now launching a new premium blended cement – Ramco Supercrete. This break-through cement provides an excellent alternative for 53 grade as it not only provides excellent strength but excellent durability too.  Unlike other high strength cement, Ramco Supercrete has been engineered to be crack-resistant with excellent workability.  Being a blended cement, it is an environment friendly cement too.”Ramco Supercrete will address the requirements of the premium segment in the market. The company has invested Rs 35 billion in various expansions which are under way. Its new capacity in West Bengal is already on stream. Its Odisha plant is expected to be commissioned by October, Vizag plant expansion by December 2019, Jayanthipuram expansion by July 2020 and Kurnool by March 2021.Indeed, it is fully geared-up to meet the expectation of building our nation!(Communication by the management of the company)